Scratch Card / Gift Box / Slot Machine Report Metrics

All scratch card report metrics on dashboard explained.

Overall Metrics(Total)

• Campaign Opened: Total number of users who have opened the campaign

• Campaign Completed: Total number of users who have finished the campaign

• Coupon Copied: Total number of users who have copied the coupon

Overall Metrics(Unique Users)

• Campaign Opened: Total number of unique users who have opened the campaign

• Campaign Completed: Total number of unique users who have finished the campaign

• Coupon Copied: Total number of unique users who have copied the coupon

Total Interactions : All the possible user-campaign interaction metrics calculated and presented in the table below along with respective event names.

Reward Distribution : All the rewards represented on a donut chart to signify total number and exact percentage of users getting each reward.

Users Who Won the Reward : This table captures all the users who have won rewards along with their respective User IDs, reward title and timestamps.

Day Level Campaign Metrics : All metrics represented day wise on bar graphs split up by unique v/s total users.

User Lists : These users lists show exhaustive lists of all users associated with a particular event name along with User IDs.

Visitor Prompt Metrics

• Total Prompts Shown : Total number of visitor prompts shown to non-logged in users.

• Unique Prompts Shown : Number of unique visitor prompts shown to users.

• Visitor Prompt Responses : This table displays all user responses for the visitor prompts.